Seller Onboarding Guide
Purpose:
To onboard genuine Made-in-Bharat sellers quickly, with minimal cost, while ensuring product authenticity, quality, and smooth operations.
Seller Profile (Who Can Join)
Eligible sellers must meet at least one criterion:
- Indian MSME / Manufacturer
- Artisan / Craftsperson / SHG
- Handloom / Handicraft producer
- Natural / Ayurvedic / wellness brand made in India
Mandatory: Products must be manufactured or handcrafted in India, No exception.
Onboarding Flow (Overview)
- Lead identification
- Initial screening
- Documentation & KYC
- Product verification
- Seller training
- Product listing
-
Go-live approval
Target onboarding time: 5–7 working days
Step 1: Seller Lead Identification through various channels
- Instagram & Facebook DMs
- WhatsApp groups (artisan/MSME)
- Trade associations & clusters
- Referrals from existing sellers
Script (First Message)
Namaste! We’re ALLMIB, a marketplace dedicated exclusively to Made-in-Bharat products. We help Indian sellers go online with zero upfront cost. Would you be interested in partnering with us?”
Step 2: Initial Screening (24–48 hrs)
Screening Questions
- What products do you make/sell?
- Where are they manufactured?
- Monthly production capacity?
- Selling online anywhere currently?
Acceptance Criteria
- Product is Indian made
- Seller can fulfill orders reliably
-
Minimum 5 SKUs ready
If approved → proceed to documentation
Step 3: Documentation & KYC
Required Document
- Aadhaar / PAN (mandatory)
- GST (if available)
- Bank account details
- Address proof
Artisan Exception
- GST not mandatory
- Declaration of handmade / small-scale production
Documents collected via:
- Google Form
- WhatsApp upload
Step 4: Product Verification
Seller Must Share
- Product photos (mobile acceptable)
- Short making/process video (30–60 sec)
- Raw material details
-
Place of manufacture
Verification Checklist
- Matches Made-in-Bharat criteria
- Acceptable quality standards
- Safe & legal product
- Approved sellers get: ✅ “Verified Made in Bharat” badge
Step 5: Seller Training (Lightweight)
Training Modules (Video / PDF)
- Pricing & margins
- Order packing SOP
- Dispatch timelines (24–48 hrs)
- Return & refund rules
- Customer communication etiquette
Training delivery:
- WhatsApp videos
- Google Drive links
Step 6: Product Listing
Listing Rules
- Minimum 5 SKUs to go live
- Clear product title & description
- Indian origin mentioned clearly
- Accurate pricing & weight
Support
- ALLMIB team assists first 10 listings
- Seller sends details via Google Sheet / WhatsApp
Step 7: Go-Live Approval
Final Checklist
- Documents verified
- Products approved
- Logistics ready
- Seller agrees to policies
- Signed NDA and Contract Agreement
Seller status changed to: ACTIVE – LIVE ON ALLMIB
Welcome message + seller handbook shared.
Post Onboarding (First 30 Days)
Support
- WhatsApp support group
- Weekly check-in
- Performance feedback
Early Seller Incentives
- 0% commission for first 3 months
- Featured seller post on Instagram
- Priority during festival campaigns
Seller Rejection / Suspension SOP
Rejection Reasons
- Non-Indian origin
- Misrepresentation
- Poor quality
- Policy violations
Suspension Triggers
- Late dispatch (>72 hrs repeatedly)
- High return rate
- High return rate
Key Metrics to Track
- Onboarding time
- Active sellers
- Seller retention
- Order fulfillment rate
- Seller satisfaction
Internal Ownership
- Ops Lead: Screening & verification
- Content Lead: Seller stories
- Founder: Final approval & disputes
SOP Review Cycle
- Review every 3 months
- Improve based on seller feedback
ALLMIB Principle:
We grow only if our sellers grow.
